Sorry Fellas, This Motorcycle Garage Is for Ladies Only

June 22, 2007 | Filed Under Sports 

Photo: Harley-Davidson communications manager Leslie Prevish demonstrates motorcycle features to aspiring riders at a women’s only Garage Party in Chicago.

CHICAGO, June 21 — Harley-Davidson is opening the metaphorical garage door to thousands of women interested in motorcycling. Over the past decade, women have increasingly embraced the sport of motorcycling — seeking the freedom and empowerment associated with riding solo on the open road. Women represent 10% of the U.S. motorcycle population, and nearly 12% of new Harley-Davidson purchasers are women. The Garage Party events are one way that Harley-Davidson reaches out to women to encourage them to learn more about motorcycling.

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