NICKELODEON & VIACOM CONSUMER PRODUCT — NEOPETS

June 20, 2007 | Filed Under Entertainment 

Neopets, the world’s first global youth-focused virtual world announces merchandising plan at the 2007 Licensing International show. Neopets publishing partner is Harper-Collins, who will create five titles that bring the rich Neopian stories and characters to book form, starring favorite characters as well as puzzle and activity books.

With more than 40 million global memberships registered, Neopets is the largest global youth-focused virtual world. On Neopets, players create a Neopet to be their companion that they can dress and take care of while exploring the fantasy world of Neopia, rich with 54 species of pets, 16 lands and hundreds of characters, stories and plotlines.

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